The latest open letter concerning Autodesk is from Architectural Associations in the Nordics. In the case of Autodesk, its customers are expressing their feelings with open letters. Typically, the worst thing that can happen, from a software developer’s perspective, is customers vote with their money and migrate to a product which usurps a market leader because of cost, capability, or a technology paradigm shift. In the world of CAD, customer revolts are few and far between. With the release of a second ‘open letter’ to Autodesk, this time from Nordic architectural associations, Martyn Day explores what this means for Autodesk, AEC firms, and the AEC software industry as a whole
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